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SEO for postnuke
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Customize title
You can customize the general title of your postnuke, by filling in the correspondant fields in the module "settings". The problem is that, you will have only one title for the whole website ... and that's ugly (and bad for SEO).
A solution was offered by Markwest, in order to personnalize this title, on every pages.the title tag plugin
This plugin allow you to format titles like this
Classic titles
HTML for Module Developers - A Discussion :: pnCommunity :: Support at your fingertips
if you want to have shorter titles like this, you can use the other unofficial version in the comments.
Improved titles
HTML for Module Developers
If you're using pnForum, it will give you title like this
PnForum title
Customize meta "descriptions" and "keywords"
You can customize the meta "descriptions" and "Keywords" of you CMS, by filling in the correspondant field in the "settings" module, but with this customisation, you will have only one "description" and "keywords" fields for all the site.
In order to improve this, there are two plugin on the community repository, one for fixing the descriptions and the other one for the keywords tags.
Notes : As the Search engine were spammed by overloaded keywords tags, for most of them , they don't consider this tags anymore.
If you're using pnForum, it will give you this :
PnForum metas
Activate url rewriting
You can activate the url rewriting in Xanthia, go to the Xanthia module, then check the options "use short urls", and copy paste the .htaccess file from the "doc" folder to the root of you CMS.
/!\ Be careful, live search doesn't url with more than two dashes
Notes : an improved version of the current url rewriting is available in postnuke 0.8.
Duplicate content
Don't duplicate links in your portal, two differents links must not point to the same content. Indeed, some search engine don't like to see multiples versions of the same page on a website (that's called "duplicate content")
To avoid this, you can use a robots.txt at the root of the CMS
Robots.txt
User-agent: *
Disallow: admin.php
Disallow: config/*
Disallow: header/*
Disallow: footer/*
Disallow: pntables/*
Disallow: /images/*
Disallow: /includes/*
Disallow: /adlogger/*
Disallow: /themes/*
Disallow: /pnTemp/*
Disallow: /docs/*
Disallow: /javascript/*
Disallow: *.php
Disallow:module-Forum-viewtopic-topic-*-start-0.html
An other tip, "/index.php", "/index.html" and "/" redirect to the same page so you can add this rule in you .htaccess
.htaccess
RewriteRule ^index\.html$ http://postnuke.com [NC,R=301]
RewriteRule ^index\.php$ http://postnuke.com [NC,R=301]
Text formating
In your articles or templates, try to have a structured layout with H1, H2, H3 tags.
Autolink and intern link
The module "autolink" is interesting, because he allows you to create a large amount of intern links with the same source anchor, this will help to increase your rank on the given word
404 error
When you've got an important portal with a large number of pages , it may be possible some of you ranked pages doesn't exist anymore. When search engine bots come to look for this "ghost" pages, you can redirect them to the home of your website, with an "Error 404" header.
.htaccess
ErrorDocument 404 /index.html
Take off unused metas tags
For most of them, search engine bots don't read some meta like "revist-after", so you can take them of your head tags. It will not help you, but you will have a cleaner header.
xxx.html
This article is a translation from this "how to" released on Postnuke-France
Generated on January 31, 2008.
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pnSEO - Postnuke Search Engine Optimization: Strategies and Methods
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Something is not right. When I was reading an article in postnuke forum, the term seo came up. That's the time I started working on pnSEO.
I implemented some strategies one Sat. morning at 9:00am and have a tour of Washington DC. When I came back at 11pm, the ranking jumped from page 13 to page 1. What a surprise!
The following are the strategy I developed for promoting CCUS. Hope it is helpful and useful.
Read this: http://www.google.com/webmasters/seo.html
2. Attitude: technique and marketing 20/80
Marketing is crucial to the success of your web site. pnSEO is part of marketing.
I would guess most people in pnCommunity will be like me: technical. Work on technical and enjoy to be technical. We may have spent 80% of our time on technical side. Setup the site, upgrade, add new functions, customization. Make the site look nice. But that's not the most important.
Do you have this experience: you work hours or days to add one module or add one function, or improve the interfaces, but no users are actually cared about it at all. This happened to me many times.
Before you start working on your web sites, think about effective and efficient. You are smart and hardworking, you maybe efficient, but are you working on the right thing (effective)?
Now 80% of the time should be spent on marketing. Start with pnSEO first.
3. Strategies
The following strategies are listed in the order of importance in my understanding.
SEO 1: SITEMAPS and Google Sitemaps.
This is the #1 strategy you should adopt. If you cannot do anything else, do this one.
It will overcome the shortcomings of CMS or dynamic sites such as Postnuke for search engines. It will let search engines to understand how your site is accessed by visitors.
"If your site has dynamic content or pages that aren't easily discovered by following links, you can use a Sitemap file to provide information about the pages on your site. This helps the spiders know what URLs are available on your site and about how often they change." -- google.com
1.1 Create sitemap using google sitemap generator.
. http://www.google.com/webmasters/sitemaps/docs/en/about.html
. Setup a schedule to resubmit your sitemap to google.
1.2 Use snakeseo to generate sitemap for Postnuke site.
SEO 2. use ShortURL and Remove session ID
Even yahoo.com is using short URLs. See http://news.yahoo.com/s/latimests/middleclassexilesstruggleforafoothold
2.1 Use shortURLs.
2.2 Enable Xnathia theme and enable shortURLs.
2.3 Remove session IDs from your postnuke site.
SEO 3. Title and Metadata
The page title weighs heavily in the algorithms of all the major search engines, so be prepared to spend some time on it.
Page title should be accurate, keywords-rich.
Do not include stop words (and, the, a etc.) in the title. That just wastes space.
Meta tags may not be important as before. However, some search engines still looks at meta tags.
3.1 use pnTitle to make page title relevant to the page content
3.2 use pnMeta
3.3 use Xanthia theme
SEO 4: Directory submission
4.1 Submit to ODP
4.2 Submit to Yahoo
4.3 Submit to other directory services
4.4 Submit to all kinds of search engines
SEO 5. Exchange links with top PR (page rankingweb sites. (LINK100)
5.1 use Web Links module as a repository for all external web links
5.2 Find similiar sites using keywords. We use 'Chinese Community'. ALso try using "Suggest a Link + your keywords"
5.3 Request the webmasters to include anchor text, title that reflect the keywords you are promoting
e.g. Chinese Community
instead of http://www.ChineseCommunity.us
SEO 6. Publish Blogs.
Expand the existence of your web sites in the world wide web. Let it appear in as many places as possible.
6.1 Yahoo - http://360.yahoo.com
6.2 Google - blogger.com
6.3 MSN - spaces.msn.com
6.4 CCUS - blog.chinesecommunity.us
SEO 7: RSS (feeds) submission
SEO 8. Write and Submit articles to many sites, forums, discussions.
Write down the techniques, tips, strategies, experience you have into articles. In your artciles, you can have some links to your web sites. Also your website and keywords as part of your profile.
8.1 postnuke.com. Get involved with pnCommunity. Contribute your knowledge, experience, thoughts to the growth of the community.
8.2 ezinearticles.com
SEO 9. Develop modules/utilities for others to use.
9.1 Join pnCommunity to contribute
9.2 Put your module and URL on their web sites.
SEO 10: Page design
Try to develop some common sense that will help search engines.
10.1 All web links inside have titles and appropriate anchor text
example: ChineseCommunity.us should be changed as
Chinese Community .us
Why? Title include some keywords I am promoting for Chinese Community.us. Anchor text has "Chinese Community" as keywords. Search engines are very sensitive to title text and anchor text.
10.2 All images should include descriptive, keyword-rich alt text.
Don't make it very long though.
e.g.
instead of
10.3 Internal links
1) Every page on your site should link to at least one other page.
2) Include anchor text and title text for your internal links. They should contain appropriate keywords you are promoting.
3) e.g.
go to <a href="http://www.chinesecommunity.us" title="Chinese Community">Chinese Personals
Generated on September 10, 2005.
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European Summer meeting in Stuttgart, 07.-08.August: the Program
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We arranged the planned discussions in three categories:
- "technical" (Software Testing, Securiry, Xanthia)
- "strategical" (SEO, Accessibility, Comparison to other CMS)
- "Current status of other modules".
The meeting will take place at the dancing academy Harry Hagen Leonberg.
For accommodation, there is a special pricing at the Hotel Kirchner.
The fee is 20 EUR (excluding food, drinks, accommodation etc)
The complete program can be found here.
If you would like to attend, please contact us at pnMeeting@postnuke.com.
Generated on July 23, 2004.
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Board? need something to do?
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then I started thinking this would be a nice tool for the weblinks, downlaods and autolink features as well what I'm thinking is...
add a javescript to the header.php
in each of the areas add a text box names "showurl" this is where to place the mouseover text. I'm not sure if this is even
Generated on October 13, 2001.